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Stories of Hope & Faith
CINEMATIC MEDIA PACKAGE
INTRODUCING STIRY STUDIOS
Together with our partners, we stand for something bigger than cinematic content. We use film to help people discover their divine potential. We support individuals in their quest for increasing faith and hope. We have the unique opportunity with you to assemble and produce a spirited collection of films that unite our core values and combine our individual missions to bring people together and create lasting faith. Our extensive storytelling experience in faith based content perfectly positions us as the ideal storytelling partner.
500 inspirational films & counting
FILM
(SUMMARY)
Together, we can tell the most powerful stories that showcase relentless faith and devotion to the gospel and prove their is hope in an increasingly noisy and unforgiving world.
Objective
To provide a variety of daily/weekly/monthly story driven content to engage existing members and those outside of the church who are interested in faith filled messages of hope, through the church's YouTube channel. This can be done through individual stories portrayed through short and long form content.
Contract Commencement
TBD
The Heart of the Story
Inspirational Stories of Relentess Faith
Emotional Storytelling:
Produce the most visually compelling, engaging, shareable, and inspirational elements of member stories and gospel messages. Showcase diversity, creativity, and the most meaningful contributions of members and friends of the church. Pair their individual stories with family and community impact.
Case Study:
Prove the benefits and blessings of being a part of such a beautiful organization and the impact and ripple effect worldwide through authentic storytelling.
CONTENT SCOPE & STRATEGY
Production Plan
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Data Driven Storytelling Combined with Current Trends: Gather analytics and case studies from communication department and outside sources to create a content plan. ​Combine heartfelt 'feel good' feedback with measurable data
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Create an entire year's worth of content for the church's YouTube Channel
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Produce up to 4 main stories per month that can be broken down into cutdowns, reels, and other shareable content.
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Produce a variety of Christ centered content, focused on faith and hope through individual stories of hardship, art and entertainment, music, culture, family, and serving people in the Savior's way.
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Pre-plan content surrounding special events, significant dates, and urgent stories that present unique opportunities to serve the overall content strategy
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Create large repository of content in advance for church's communications team to build a 12 month content strategy and subsequent content calendar that can be deployed throughout the calendar year.​​​
Storytelling Process & Scope
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Pre-production and Creative:
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Story vetting
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Storyteller pre-interview
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Story approvals by communications team
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Story strategy session with storytelling team
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Storyteller prep
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Location scouting and booking
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Pre-interview questions, shot list, production schedules, and call sheets
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Travel coordination
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Production:​
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1-2 days per location/story
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Capture story interview+broll
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Post-Production​
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​Log, load, create searchable catalogue for content calendar​
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Edit
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Effects, art cards, titles, thumbnails
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Color correction
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Music (licensed and/or original)
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Audio mix
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Deliverables (various exports/compressions for individual media outlets and platforms)
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Content Types, Reach & Purpose
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Capture shareable YouTube and social content that appeals to an international audience
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Produce stories of faith in 5 categories: *SCROLL TO "CONTENT CATEGORIES" SECTION AND SEE MORE FORMAL BREAKDOWN
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Cinematic Member Stories
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Quick Features
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Music Themed Stories
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Coming to the Rescue
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Day in the Life/Man on the Street
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Weave individual stories together in a series
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Provide weekly content to marketing team that increases engagement and click-through rates
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​Combine heartfelt 'feel good' feedback with measurable data
Impact-Driven ROI
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Increase current ROI metrics on overall marketing strategy + create additional ROI opportunities that didn't exist prior to this robust video content strategy
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Establish data driven metrics for tracking return on content spend
Content Blueprint
​Driven by in depth analysis with your team on your mission, vision, goals, roadblocks, opportunities, history, and prior success
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Create content calendar with Communications team
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Create meaningful content
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Make real-time adjustments:
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Weekly/monthly strategy and feedback meetings with Communications team ​
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Suggested Timeline & Efficiencies
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Bulk of content produced in first 6-9 months, repository/library of assets available at least 1-3 months in advance for communications team to draw from
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Efficiencies:
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STORY STACKING: Film multiple stories in one location and/or production trip​​​
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CONTENT STACKING: Produce with intent to gather up to 20 pieces of content from each individual story production
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Content Types
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Each full story can/will be broken up into the following:
FULL STORY VIDEO (:60 - 15 Minutes)
CUTDOWNS & REELS ( < 90 Seconds)
STILL PHOTOS (captured during every video shoot)
strategic product placement + new products showcase
CONTENT CATEGORIES
1. Cinematic Member Features
​Variety of short/long form inspirational stories of regular individuals doing the extraordinary with their time, talents, and faith. To be cut up into bite size media clips
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Main story: 60 seconds - 15 minutes in length
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Multiple cutdowns, reels, still photos to be utilized in campaigns
2. Quick Features
​Short form content driven by powerful narratives (planned and unplanned opportunities)
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Main story: 60 seconds - 90 seconds in length
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Multiple cutdowns, reels, and still photos to be utilized in marketing
3. Music Themed Content
​Utilizing the youth Strive to Be albums (and other gospel music) to create powerful faith filled stories and faith focused entertainment. Individual stories and/or music videos.
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Main story: 60 seconds - 5 minutes in length
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Multiple cutdowns, reels, and still photos to be utilized in marketing
4. Coming to the Rescue
​Highlight random acts, coordinated, and planned acts of service by members and friends of the church. Focussing on serving God's children in the Savior way utilizing individuals unique talents and abilities. Highlight individuals and organizations doing good.
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Main Story: 60 seconds - 3 minutes in length
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Multiple cutdowns, reels, and still photos to be utilized in marketing
5. Day in the Life/Man on the Street
Find a unique and diverse variety of ordinary members who are doing the extraordinary with the hand they've been dealt
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Main Story: 60 seconds - 3 minutes in length
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Multiple cutdowns, reels, and still photos to be utilized in marketing
12 MONTH CONTENT PRODUCTION
Scope: 1 year's worth of content
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Produce equivalent of 4 individual stories per month
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48 total stories (approx. 1 story per week +cutdowns
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Domestic locations & International Locations​
Length
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30 seconds - 5 minutes
Media Assets
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Included with full stories:
At least 3 cutdowns/reels per original story (:30 - :60)
Still photos: 10 per video shoot
BUDGET BREAKDOWN
12 MONTH CONTENT CALENDAR
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48 stories (4 per month)
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144 :30-:90 cutdowns (3 per story)
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480 still photos (10 per story)
Total Assets: 672
Content & Production Management:
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Storytelling strategy with executive & marketing team
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Dedicated account manager
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Dedicated production coordinator
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Weekly/Monthly meetings, regular check-ins
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Content calendar management​
Budget per story: $10,000-$100,000 (estimated, but based on story needs)
* excluding tax & travel
*travel efficiencies to be discussed
*travel invoiced separately
Payment Plans (TBD)
Optional Add-ons (additional budget):
Additional stories as needed, cutdowns, ads​
Monthly or as-needed supplemental content. Highlight reels, vignettes, combination stories, ads & time sensitive promotions
Annual Showcase​
ANNUAL RED CARPET PREMIERE
Scope
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Public or private event, with leadership, communications team, members and friends of the church to showcase these stories, the reach, and community impact
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All production, setup, and execution of event, coordinated by Stiry
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