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"Best Patient Care. Best Place to Work."
CINEMATIC MEDIA PACKAGE
INTRODUCING STIRY STUDIOS
Together with our partners, we stand for something bigger than our individual stories. We have the unique opportunity to assemble and produce a spirited collection of films that unite our core values and combine our individual missions to bring people together and create lasting impact. Our extensive experience in hospice care perfectly positions us as the ideal storytelling partner you need to prove you have the best patient care because your employees and contractors believe this is truly the best place to work.
500 inspirational films & counting
CONTENT STRATEGY
(SUMMARY)
Objective
To provide weekly/monthly story driven content to engage existing and new customers and partners for United Energy Workers Healthcare for brand marketing, social media, general marketing, culture enhancement, and charitable purposes.
Contract Commencement
April/May 2025 - May 2026 (with option to renew and/or upgrade prior to contract end date)
The Heart of the Story
Inspirational Patients. Relentless Compassion.
Emotional Storytelling:
Produce the most visually compelling and inspirational elements of each DOE worker's story who is now a patient of UEW. Showcase the meaningful contributions to their community and most impactful moments in their lives. Pair their individual stories with the care they deserve and are receiving from the caregivers who are relentless in providing world class compassion.
Case Study:
Prove UEW has the best patient care and is the best place to work through emotionally quantifying experiences. Showcase the moments that make UEW's 90% patient care rating a reality. All while honoring the stories of those who are vulnerable enough to share their journey with us.
CONTENT SCOPE & STRATEGY
Production Plan
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Produce 4 stories per month in 9 current core markets across U.S.
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Focus productions/stories on largest addressable markets
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Maximize each production day to capture multiple pieces of content
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Create large repository of content in advance for social media & marketing team content strategy and content calendar that can be deployed through Hubspot and all internal and external marketing tool​​​
Storytelling Process & Scope
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Pre-production and Creative:
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Story vetting
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Storyteller pre-interview
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Story strategy session
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Location scouting and booking
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Pre-interview questions, shot list, production schedules, and call sheets
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Travel coordination
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Production:​
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1-day per location/story
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Capture story interview+broll (supporting footage) with Producer, Director, Director of Photography/Camera, Gaffer/Grip, Location Sound
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Camera package (Sony Cinematic 4k resolution cameras x 2, gimbal, aerial camera/drone), full lighting and grip package, audio package​
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Post-Production​
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​Log, load, searchable catalogue​
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Edit
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Effects, art cards, titles
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Color correction
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Music
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Audio mix
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Deliverables (various exports/compressions for individual media outlets and platforms)
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Reach & Purpose
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Capture local and national presence & reach showcasing UEW impact and products through video and still photos
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Produce impact stories of inspirational in 3 categories:
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Patients
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Dedicated hospice caregivers and family caregivers
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Employees who are committed to award winning patient care
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Weave individual stories together in a series that authenticates and proves 'best patient care and best place to work' mission.
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Provide weekly content to marketing team that increases engagement and click-through rates
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Incorporate rebrand into consistent video messaging
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​Combine heartfelt 'feel good' feedback with measurable data
ROI
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Increase B2B and B2C conversions in markets across 24 states and 34 UEW offices
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Lifetime value of UEW customer: $500,000+ (over 5-6 year period)
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Increase visibility for Stiry to understand customer profit margins, acquisition cost, lifetime value, and utilize data to drive yearly marketing plan together
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Increase current ROI metrics on ads & overall marketing strategy + create additional revenue opportunities that didn't exist prior to robust video content strategy
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Establish data driven metrics for tracking return on content spend
Content Blueprint
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Create content calendar with in-house social media and marketing team
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Weekly/monthly strategy meetings with social media and marketing team
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Monthly meetings with Executive team
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Suggested Timeline & Efficiencies
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Bulk of content produced in first 6-9 months, repository/library of assets available at least 1-3 months in advance for UEW team to draw from
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Efficiencies:
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Film multiple stories in one location/production trip​
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Patient, Caregiver(s), Employee stories in one location (3-4 main stories+9-12 cutdowns, in one trip)​
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Trip stacking​​
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Production team travels from one market to the next without returning to home base​​
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Content Types
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Each full story can/will be broken up into the following:
FULL STORY VIDEO (3-6 Minutes)
CUTDOWNS & REELS ( < 90 Seconds)
STILL PHOTOS (captured during every video shoot)
strategic product placement + new products showcase
CONTENT CATEGORIES
1. Patient Stories
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Main story: 60 seconds - 5 minutes in length
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Multiple cutdowns, reels, still photos to be utilized in marketing
2. Caregiver Stories
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Main story: 60 seconds - 5 minutes in length
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Multiple cutdowns, reels, and still photos to be utilized in marketing
3. Employee/Culture Stories
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Main story: 60 seconds - 5 minutes in length
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Multiple cutdowns, reels, and still photos to be utilized in marketing
4. Event/Behind The Scenes of UEW
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Main Story: 60 seconds - 3 minutes in length
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Multiple cutdowns, reels, and still photos to be utilized in marketing
5. Showcase
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Red Carpet Premiere events (public or private) with UEW staff, partners, and customers (optional) to showcase UEW stories, individual impact, and industry reach.
PATIENT, CAREGIVER, & EMPLOYEE STORIES
Scope
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Produce equivalent of 4 individual stories per month
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48 total stories (approx. 1 story per week for marketing team+cutdowns)
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Domestic locations
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Pick top 9 locations, produce multiple stories in each location to maximize travel efficiencies and fully represent current and future UEW growth
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Length
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60 seconds - 5 minutes
Media Assets
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Included with full stories:
3 cutdowns/reels per original story (:30 - :60)
Still photos: 10 per video shoot
SHOWCASE: ANNUAL RED CARPET PREMIERE
Scope
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Public or private event, with UEW partners and customers (optional) to showcase patient, employee, & caregiver stories, community impact and reach
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All production, setup, and execution of event handled by Stiry
BUDGET BREAKDOWN
1. UEW Series (Patient+Caregivers+Employee stories)
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48 stories (4 per month)
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144 :30-:90 cutdowns (3 per story)
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480 still photos (10 per story)
Total Assets: 672
Content & Production Management:
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Storytelling strategy with executive & marketing team
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Dedicated account manager
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Dedicated production coordinator
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Weekly/Monthly meetings, regular check-ins
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Content calendar management​
2025 TOTAL = $960,000*
* excluding tax & travel
*travel efficiencies to be discussed
*travel invoiced separately
Payment Plans
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Half down (produce large % of stories up front), Second payment (25%) due September 1, 2025, Final payment (25%) due December 31, 2023
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Four payments spread over 12 months (bulk produce each quarter): 25% Down (May), 25% due August 1, 2025, 25% due November 1, 2025, 25% Due February 1, 2026
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Monthly Retainer (produce stories each month): $80,000/month
Optional Add-ons:
Showcase
Monthly or Yearly Red Carpet Premiere events = $30,000-$50,000* in major markets
*based on location, attendance, and event format
Additional stories, cutdowns, ads​
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